A/B testing your app and landing pages

A/B testing lets you compare two versions of a page so you can keep the one that gets better results.

A/B testing is how you find out which version of a page works better instead of guessing. You make a second version, show each version to part of your visitors, and measure which one gets more of the result you care about, such as signups or sales.

How to run a test

• Pick one thing to test, like the headline, the main button, or the offer.
• Generate a variant from your current page.
• Send traffic to both versions.
• Wait until enough people have seen each version, then read the results.
• Keep the winner and start the next test.

Change one thing at a time: If you change the headline and the button and the colors all at once, you will not know which change made the difference. Test one idea per round.

Small wins add up. A page that converts a little better every month becomes much stronger over a year. Treat testing as a habit, not a one-time task.