The Analytics tab shows how people use your app, including visits, active users, and which screens get the most attention.
Analytics tells you what is really happening in your app. You can see how many people visit, how often they come back, and which parts they use the most. This helps you decide what to improve next.
Check analytics on a regular schedule, not just once. A weekly look is enough for most apps. Watch the trend more than any single number. A steady rise in active users is a good sign that the app is useful.
Tie numbers to changes: After you ship a new feature, watch the related numbers for a week. If usage goes up, keep going in that direction. If it does not, try a different approach.